By Nick Zhuchkov, Co-founder and CEO of SpeakUp.Every second, millions of posts, clips and ads compete for the same limited thing – attention. Most people switch focus in under a minute, which means the challenge today isn’t creating content, it’s holding concentration. As psychologist Herbert Simon warned decades ago, an abundance of information creates a poverty of attention. AI has now turned that scarcity into an industry.
Algorithms filter what we see, learn what keeps us watching, and decide what appears next. They have made attention programmable. Platforms such as TikTok, YouTube and LinkedIn no longer wait for people to search, they predict who will respond and deliver content to them directly.
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