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Anup Oommen
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World’s leading creative minds to converge in Riyadh for Athar Festival 2025

Anup Oommen
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Taking place from 21–22 October at the Diriyah Biennale Foundation in JAX District, the third edition of Athar Festival promises 100 hours of content spread across five content streams and stages.

Athar Festival

All eyes are on Riyadh as leaders, decision makers, game-changers, young professionals, and emerging talent from all over are set to converge at Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry. Among them is a powerhouse lineup of over 200 leading creative and inspirational minds representing some of the most innovative and transformative local, regional, and global brands.

Taking place from 21–22 October at the Diriyah Biennale Foundation in JAX District, Athar Festival’s bigger, bolder, and more dynamic third edition promises 100 hours of content spread across five content streams and stages.

Commenting on her participation at Athar


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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