Nancy Zabaneh, a wellness educator working with industry leaders in the Middle East.I have lost count of the number of times I’ve sat across executives in this bustling industry and seen the same look in their eyes. It isn’t just fatigue from late nights and tight deadlines. It’s harder and more difficult to name. The sharp presentations, global campaigns, and investor pitches hide an uncomfortable truth: burnout has become the unspoken cost of doing business.
What is striking isn’t just how widespread it is, but how rarely it’s acknowledged.
Leaders are often silent when it comes to their own exhaustion. Often brushed off as a temporary phase, a weakness, or worse, something that “others” deal with. But left unchecked, it’s corrosive. It undermines produc
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