Muneef Khan, CEO, 5th Element.The retail landscape has fundamentally shifted. What began as a gradual digital evolution has accelerated into a complete transformation of how consumers discover, evaluate and purchase products.
For leaders navigating this new terrain, 2025 represents a pivotal moment – not only for revolutionary change, but also for strategic consolidation and optimisation of digital capabilities that will define competitive advantage for the decade ahead.
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The leadership chal
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