Seton Vermaak, Head of Consulting, MRM MENAT.Let’s get one thing straight: if you still think CRM is just a marketing tool, you’re playing checkers while your competitors are playing 4D chess.
In the MENAT region, where digital adoption is surging, loyalty is fickle, choice is growing, and every sector from retail to tourism is fighting for relevance, CRM isn’t just about remembering birthdays or sending out “we miss you” emails. It’s the engine room of your future business model.
The numbers don’t lie:
Businesses in MENAT report up to 29 per cent higher sales revenue through modern CRM strategies.
CRM-led personalisation delivers a 25 per cent uplift in marketing ROI.
And when implemented strategically, CRM delivers a 245
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Tags:4D chessadvertising tooladvocacy strategyBehavioural Databoardroombusiness blueprintbusiness model innovationbusiness strategycheckersCRMCultureCustomer ExperienceCXdigital adoptiongrowth engineLoyaltymarketingmarketing toolMRM MENAToperating modelretention toolrevenue upliftsROIsales revenueSeton Vermaakuplift
