As an advertising platform, Reddit offers full funnel, multi-objective solutions for brands to reach people where they are leaned-in and engaged: the communities they’re interested in.Aleph, a global network of digital experts innovating at the intersection of media and payments, has expanded its strategic partnership with Reddit.
The new agreement designates Aleph as Reddit’s exclusive advertising representative in more than 45 markets across Europe, MENAT, Latin America, and the APAC regions, including in the UAE and Saudi Arabia, providing a direct path for local and regional advertisers to its engaged, high-intent audience.
With more than 100,000 communities and more than 110 million daily active uniques, Reddit is a platform where people form communities, get answers, share ideas, discuss life and offer advice.
As an advertising platform, Reddit offers full funnel, multi-objective solutions for brands to reach people where they are leaned-in and engaged: the communities they’re interested in.
Early bird tickets to the Campaign Saudi Briefing: Media and Marketing are now on sale. Get yours now for access to conversations with key stakeholders across governmental entities, brands and agencies in Saudi Arabia.
With Reddit Community Intelligence™, the collective knowledge from the billions of human conversations across Reddit, brands in the region can now tap into Reddit’s authenticity and connect meaningfully with high-intent communities around the world.
The alliance between Aleph and Reddit started in 2022 with a selection of markets throughout Europe and Central Asia. This expanded partnership provides advertisers with access to Reddit’s global advertising opportunities in more than 45 total markets.
“We are very excited to bring the power of Reddit’s advertising platform to KSA and UAE, ” said Mohamed Megahed, Managing Director MENAT at Aleph. “Reddit’s unique combination of scale and authentic communities is a powerful, new channel, and our team is ready to help our clients build and grow campaigns that truly resonate.”
Now, advertisers in these new markets can receive hands-on assistance from Aleph’s local teams, who have become experts in navigating Reddit’s ad platform to help them launch and manage effective campaigns.
Mike Romoff, Chief Revenue Officer at Reddit, added, “Aleph’s deep local expertise is essential for helping advertisers in new markets reach engaged, leaned-in audiences,” said “Along with Reddit’s international growth opportunity and our ability to connect advertisers with real, human conversations, we’re confident this expanded collaboration will open up significant opportunities for brands globally.”
Per Reddit’s Q2 2025 earnings results, the platform’s international Daily Active Uniques (“DAUq”) have increased by 32 per cent year-over-year.
This growth, combined with its role as a vast archive of authentic conversations, has established Reddit as a key player in the evolving search ecosystem. Reddit was the most cited domain across all AI platforms between June 2024 to Aug. 2025, according to Profound.
