Rani, Saudi-born beverage brand, marked Saudi National Day with a bold activation at Roshn Front in Riyadh, running from 22–27 September. At its core, the campaign relaunched Rani Floats (7obaybat) with a refreshed identity, reintroducing it as the sensorial juice that shakes things up. Known as the first juice in the region with real fruit chunks, Rani has disrupted the category since the 1980s – and the brand continues to evolve for a new generation.
At the heart of the campaign was a limited-edition National Day can, which doubled as a ticket into the interactive Rani World kiosk. The on-ground experience immersed visitors in the playful Hobaybat universe through AR activations, challeng
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