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Campaign Middle East
العربية
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Shantelle Nagarajan
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MINI celebrates Saudi National Day with culturally-rooted campaign

Shantelle Nagarajan
posted on

MINI's Saudi National Day campaign secured more than 1m digital impressions within the first seven days of its launch.

MINIMINI's participation in Saudi Arabia's National Guard parade.

MINI has celebrated Saudi Arabia’s National Day with a campaign that embraces the nation’s theme for the occasion: عزّنا بطـــبعنا (‘Our Pride Lies in Our Nature’) to underscore its commitment to the Kingdom and its Vision 2030.

The campaign strategy centered on three core objectives: cultural relevance, brand alignment, and impactful visibility. Through in-store activations and social media marketing, MINI’s strategy was to position itself as an automotive brand that ’embraces and celebrates diversity’.

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Tags:ActivationsMINIMohamed Yousuf Naghi MotorsNational Guard paradeOur Pride Lies in Our NatureSaudi National DaySaudiFocussocial mediaThe Work
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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