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Low profiles get the spotlight in latest PUMA Middle East campaign

PUMA Middle East's Zarah Rashid shares exclusive insight to the brand's latest 'Made Different' campaign.

Low PUMA

PUMA Middle East has launched a campaign to showcase its low profile silhouettes in the Middle East.

With a brief set to position the low profile collection as a statement of individuality and cultural relevance, the campaign intends to resonate with audiences who value authenticity and self-expression.

“PUMA’s Speedcat OG, Speedcat Ballet, Mostro, and H Street are made for those who live by their own terms, making choices that reflect their individuality,” says Zarah Rashid, PR Manager – GCC, PUMA Middle East.

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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.