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posted on Sep. 29, 2025 at 12:31 pmSep 29, 2025

Publicis Groupe’s Zenith appoints Rawan Yaqub as Head of KSA

posted on Sep. 29, 2025 at 12:31 pmSep 29, 2025

Yaqub has worked with many Saudi brands, including Almunajem, L'azurde, MANGO, KUDU, Blooming by AlNahdi, the Red Sea Film Festival, Misk Foundation, Masar Destination, Red Sea Global and New Murabba.

Rawan Yaqub, Head of Zenith Saudi Arabia

Rawan Yaqub, Head of Zenith Saudi Arabia.

Zenith, the media agency under Publicis Groupe Middle East, has appointed Rawan Yaqub as Head of Zenith Saudi Arabia, reinforcing its strategic focus on talent, leadership and local market depth.

With nearly two decades of experience across integrated, multi-market media, Yaqub brings a strong combination of global insight and deep-rooted understanding of the Saudi market.

Through her career, Yaqub has worked with some of the Kingdom’s most prominent brands, including Almunajem, L’azurde, MANGO, KUDU, Blooming by AlNahdi, the Red Sea Film Festival, Misk Foundation, Masar Destination, Red Sea Global and New Murabba.

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Tags:Almunajem Blooming by AlNahdi Firas el Zein Google Insight Integrated Marketing Kudu L'azurde Leadership LinkedIn local market depth local talent MANGO Masar Destination META Misk Foundation New Murabba Publicis Groupe Publicis Groupe Middle East Red Sea Global Riyadh Saudi Arabia Snapchat talent the Red Sea Film Festival TikTok Twitter X Zenith Zenith Saudi Arabia

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.