Brazen has already delivered the first major activation for Hollister in the market, a high-energy ‘Back to Campus’ event at the brand’s flagship Dubai Mall store.Brazen MENA has been appointed as the official PR agency for global fashion brand Abercrombie & Fitch in the Middle East region.
The appointment signals the start of a long-term partnership, with Brazen already having delivered the first major activation for Hollister in the market, a high-energy ‘Back to Campus’ event at the brand’s flagship Dubai Mall store. Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co, selling apparel, accessories, and fragrances.
The ‘Back to Campus’ campaign connected the brand with young, style-conscious audiences across the region, where the activation surpassed all targets, including store sales and footf
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
