Campaign Middle East is proud to reveal the final batch of judges to its Agency of The Year Middle East 2025 awards. Ten marketers from various industry sectors complete the fourth edition of the awards’ jury.
Leading the jury is Emma Campbell, Sector Marketing Director – Strategic Marketing & Communications, Department of Culture and Tourism – Abu Dhabi. Together, with the rest of the judges, 43 industry leaders will review submissions to the awards.
The Agency of The Year Middle East 2025 awards scheme spotlight the brightest stars in advertising across the region, from creative and digital to media, PR and social media. These awards dive deep, going far beyond artistic flair to evaluate business success, growth, workplace culture, and a commitment to industry values such as diversity and inclusion.
“I think these awards are really important because they cut through all the noise in a busy market and highlight agencies that are genuinely delivering – both creatively and in terms of business results,” said Campbell.
The esteemed set of judges include:
Aishwarya Nambiar, Head of Global Marketing, Etihad Airways
With over 15 years of experience across Global Marketing Communications and Brand Management, Aishwarya has led high-impact multi-channel campaigns to drive brand consideration and commercial growth.
Alka Winter, VP Marketing & Communications, Ras Al Khaimah Tourism Development Authority
With an 20-year track record in strategic planning and delivery, Alka specialises brand and tactical marketing, media relations, reputation management and corporate and stakeholder communications.
Falak Jalil, VP – Marketing, Al Ghurair Foods
Falak has more than 18 years of marketing experience and is known for driving award-winning campaigns, business turnarounds, and breakthrough innovations, blending data-driven insight with creative impact across global and regional markets.
Ghada El-Kari, Chief Strategy Officer, W Group Holding
With more than 30 years of expertise in marketing, communication, and brand strategy, Ghada has bridged agency leadership with client-side brand stewardship.
Kiran Haslam, Chief Marketing Officer, Diriyah Company
With a career truly spanning the globe, Kiran is now establishing “Diriyah. The City Of Earth” within the Kingdom and re-establishing its position, globally, not just as the birthplace of the Kingdom, but also as a centre for preservation of heritage and perpetuator of culture.
Siddarth Sivaprakash, Head of Brand & Marketing, Home Centre (Landmark Group)
Siddarth has been in advertising for more than 18 years, spanning creative and management roles before making the shift to client side with Home Centre six years ago and hasn’t looked back since. His role encompasses complete brand custodianship, which includes everything from building the narrative for the brand in the eyes of the customer to how it translates to a delightful customer experience.
Suad Merchant, Chief Marketing Officer, GEMS Education
Suad Merchant is the Global Chief Marketing Officer (CMO) at GEMS Education, where she leads global marketing, brand strategy, and communications. In this role, she reinforces GEMS Education’s reputation as a trusted, family-run institution delivering world-class education with heart and vision.
Michelle Lee, Vice President – Brand & Communications, Dubai Airports
Michelle is the Vice President of Brand and Communications at Dubai Airports. Michelle has more than 17 years of experience in marketing and joined Dubai Airports in December 2019. Prior to her current position, Michelle has held various global marketing and customer experience leadership roles in the aviation, tourism, insurance, automotive and consumer goods industries across local and global enterprises that include Qatar Airways, Aer Lingus, Virgin Australia, Air New Zealand and Pepsico.
Natalie Harrison, Marketing Director, Epson Middle East FZCO
Natalie Harrison is the Marketing Director for Epson META-CW Asia, overseeing the Middle East, Turkiye, Africa, and Central & West Asia from Dubai. She leads the marketing team in defining and executing regional strategies.
Virginie Ludmer, Marketing & PR Director, Volkswagen Middle East
Virginie Ludmer is the Marketing & PR Director for Volkswagen Middle East, with over a decade of experience across global markets within the Volkswagen Group. Since stepping into the role in August 2024, she has been driving brand, digital, and media strategies focused on performance, innovation, and full-funnel marketing effectiveness.
