MCN has restructured its senior management following a strategic review of the holding group’s entire business.
With immediate effect, each agency within the group – which includes FP7, Lowe, Weber Shandwick, UM, Innovations and Promoseven 360/MRM/Healthcare – will be headed up by a regional CEO. It is understood that the changes are part of wider organisational improvements set to be implemented by MCN.
The move follows an eight-month analysis of the holding group’s performance – spearheaded by Ricarda Ruecker, vice-president of leadership and organisation development – and a regional visit by McCann Worldgroup’s new CEO, Nick Brien, in June. McCann Worldgroup, which is part of
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Where’s Yahya Hammoudi gone? I thought he was running the show. Has he been let go?
LOL… mohammed, i thought the same thing!
anyone know what happened to azmi yafi? where/how can he b found?
and about this feature…. the whole mcn is a freaky culture… salesmen that plague advertising… fact. and the culture continues, with new sales tactics.
ipg, and mccann should rethink their mid east strategy… there is a lot of money to be lost in the long term…
I am glad that they have appointed someone competent and perfect for the job! He has passion, vision, hunger and dedication to achieving, all the qualities that are hard to come by these days.
The whole advertising industry in the MENA region is going nowhere!!!! find me one “Arab made brand” that is among the top 150 brands wordlwide!!!!!
It’s petty that the “GURUS” of the advertising industry in the region are busy counting their $$$$$ and driving their expensive cars….forgetting completely that advertising is about “People Building” and not only “Bank Account Filling”….
I hoped that it’s not too late to rescue this very important idustry….
i wish tarek all the best in his new responsibilities .I’m sure he will receive all the support from the people around him.
Tarek has creativity in his DNA, he will create an environment where people will want to work and will excel. A transfer of power from the old to the new is much needed and terribly overdue. We need the huge lumbering agencies like FP7 to at least want to change so I applaud the effort and the process. Let’s stop bashing and start supporting change. The best of luck to the new MCN and Tarek et al.
Best wishes to the you and the new generation of leadership.
Congratulations
Nothing will change there. Unfortunately FP7 is a dinosaur on roller skates, it’s too big to change, the current model it exists in is completely outdated. I like Tarek and wish him well.
change ur name to mccann erickson, boys. the fortune promoseven brand does not give confidence, and is a lousy name that sets u a century back. modernize. i totally agree with shakemo!
and ya, where is hammoudi? when does fadi step down and put a crown on his head? god help the industry then!!!
ps, just took a peek at the fp77 site. have not been there in a long time. wow! guys, u seriously need to do something. if this is what u present urself to be, the dinosaur is going to die soon, and all that will be left behind is a rotting carcass.
good luck! i think it is needed.
So you people think someone who cannot even come on time (twice) to a pitch meeting for a $12 million dollar business is going to turn the MCN network around. I know – they were pitching to me.
p.s: Yahya Hammoudi is in “hiding” in riyadh…
Having been there I applaud the change. Tarek, congrats, you have moved up fast and I realize you have the backing which should be a great recipe for success. You need to reconsider who is advising you as, in my opinion, he just brings in a new spin on the old ways that has given the group such a bad reputation, but I am sure you know that
To FP7 he was probably advised of the timing by the guy in hiding in Riyadh and Gladiator, I agree they need some real creative guidance to move forward.
Now fix your planning and creative and you have the formula for success Good luck – Sincerely
The guy in hiding HAS BEEN SPOTTED, he is taking over the Ad world with his new agency – First brief in from Libya’s Gadafi……