From left to right: Marielynn Tannous; Sachinn J Laala; Ahmad Chehade; Amr Hamzah Almadani; Majed Sidani.Panda, a leading retailer in Saudi Arabia and the Middle East, has partnered with Liquid Havas Market to manage and enhance its Panda App.
Through this partnership, Liquid Havas Market will oversee the Panda App’s content and digital merchandising ecosystem. This includes developing engaging, shopper-centric product imagery and descriptions for the app and ensuring brand consistency across the platform.
“Partnering with Liquid Havas Market reflects our commitment to investing in digital transformation and reinforcing Panda Online Channel as a leading eCommerce destination,” said Ahmad Chehade, CMO of Panda.
The Panda App represents the digital retail arm of Panda, offering customers access to the full breadth of the retailer’s portfolio online. The partnership aims to mark a pivotal step in Panda’s vision to contribute to Saudi Arabia’s growing economy and to the Kingdom’s ambitious Vision 2030 agenda.
“By consolidating content management and product data under one expert partner, we are creating a more efficient ecosystem for our vendors and a more consistent, seamless journey for our customers,” Chehade said.”This partnership underscores Panda’s role as a pioneer in shaping the future of retail in the Kingdom.”
Therefore, by expanding the scale and sophistication of Panda App, the retailer is enhancing its own digital capabilities in the effort to set new standards for how Saudi Arabia’s shoppers discover, engage with, and purchase products online.
“Panda App has demonstrated extraordinary growth and ambition, and Liquid Havas Market is proud to support this vision by delivering world-class content, data management, and creative capabilities,” said Sachinn J Laala, CEO of Liquid Havas Market.
Over the past twelve months, the Panda App has recorded exponential growth, quadrupling its business performance in 2025 compared to 2024.
Additionally, Liquid Havas Market will deliver seamless, data-driven shopper journeys by designing eCategory Management toolkits for key categories, giving shoppers a more intuitive, reliable, and enjoyable online experience.
This structured and centralised approach aims to ensure consistency, efficiency, and quality across Panda App, enabling vendors to seamlessly showcase their products while enhancing the overall consumer experience.
“Our exclusive collaboration with Panda App is a milestone in advancing the Kingdom’s e-commerce landscape,” said Laala. “Together, we will raise the benchmark for how brands connect with consumers online in Saudi Arabia.”
As e-commerce becomes one of the fastest-growing sectors in the region, Panda aims to strengthen its position at the forefront of this digital transformation with this partnership.
Today, the platform attracts more than 10.5 million annual visitors, making it one of the most significant digital commerce destinations in the Kingdom. Furthermore, this growth trajectory has been accelerated by Panda’s adoption of advanced technology solutions, including a newly integrated backend engine with Ocado, with preparations underway to launch the full Ocado stack in the coming months.
Finally, collaboration between Panda and Liquid Havas Market demonstrates a shared commitment to innovation, operational excellence, and customer-centricity, reinforcing Saudi Arabia’s position as a fast-growing hub for digital commerce in the region.
