The Luxe Narrative, a boutique marketing and fractional CMO consultancy, founded by seasoned C-level marketer Natasha Vaughan-Jeremy, has launched in Dubai.
The consultancy aims to support consumer lifestyle brands with a variety of wide ranging custom-built marketing services, including a fractional CMO offering, where Vaughan-Jeremy will partner closely with brands and teams to offer marketing leadership for the time required.
“After nearly 15 years of a corporate career spanning larger multinational companies across advertising, health, FMCG, retail, beauty/fragrance, wellness and luxury; I wanted to bring my hands-on expertise to support a broader wealth of brands and businesses,” says Vaughan-Jeremy.
“This model ensures that brands and businesses are benefiting from senior level expertise at the fraction of the cost and time of hiring a full-time hire,” she adds, on the new agency’s model.
The Luxe Narrative aims to differ from traditional agency structures (aside from the absence of agency overheads) by offering services that function as a fully embedded, hands-on extension of a brand’s marketing team.
The Luxe Narrative offers a breadth of services including go to market planning and strategy, retail planning and pitch support, 360 omnichannel planning, project management, team leadership, copywriting and content strategy, consumer insights, market analysis and more.
“The Middle East has become incredibly attractive for brands looking to make a real business impact, with growing hubs seen in UAE and KSA,” says Vaughan-Jeremy, explaining that gap in the region’s market for such an offering. “However, it can be difficult to craft the right go to market strategy for your brand and the ability to localise your brand communication strategy to drive greater results is absolutely key.”
“Some of these SME enterprises cannot fully service their teams yet and are balancing that with a need to fulfill expansion or launch plans,” she adds.
Therefore, The Luxe Narrative aims to ‘step in’ and support these businesses with senior and external hands-on expertise to make a quick and tangible impact to business, at the fraction of the time and cost often associated with a full-time hire.
“One of my key principles of The Luxe Narrative is the ability to provide quality work and real time impact so brands can really focus on driving their resources towards scalability and business results,” Vaughan-Jeremy says.
Currently, The Luxe Narrative says it is focused on supporting consumer lifestyle brands who are looking to expand further in this market and require local expertise and insights.
“I also want to support home grown brands wanting to make a truly regional and even global impact,” says Vaughan-Jeremy.
Finally, although based in Dubai, the consultancy is available to service clients globally and hopes to bring the power of storytelling to connect brand strategy and consumers in an authentic way.
