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Marketing consultancy The Luxe Narrative launches in Dubai

Bringing 15 years of experience in marketing, brand building, and market expansion, Natasha Vaughan-Jeremy launches The Luxe Narrative.

The Luxe Narrative

The Luxe Narrative, a boutique marketing and fractional CMO consultancy, founded by seasoned C-level marketer Natasha Vaughan-Jeremy, has launched in Dubai.

The consultancy aims to support consumer lifestyle brands with a variety of wide ranging custom-built marketing services, including a fractional CMO offering, where Vaughan-Jeremy will partner closely with brands and teams to offer marketing leadership for the time required.

“After nearly 15 years of a corporate career spanning larger multinational companies across advertising, health, FMCG, retail, beauty/fragrance, wellness and luxury; I wanted to bring my hands-on expertise to support a broader wealth of brands and businesses,” says


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.