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Creative agency The Do Collective rebrands to Those That Do

Those That Do will focus on brand platform, experience, activation and capability training, partnering with ambitious marketers to create meaningful momentum for businesses.

Those That DoFrom top left, clockwise, Those That Do Founder and Director Ben Walker; Managing Director, Nathan Quailey; Client Partner, Yvette Harapa; Head of Experiential, Corey Clarke; Mark Hutton; Head of Strategy, John Schonegevel; Emma Barnett; and CFO Robbie Lettice.

Independent full-service creative agency, The Do Collective, has entered a new era reflected in the agency’s new brand positioning and name, Those That Do.
The new brand reflects the agency’s evolution from a nimble collective of thinkers into a multi-market creative company driving tangible brand action.
Those That Do will focus on brand platform, experience, activation and capability training, partnering with ambitious marketers to create meaningful momentum for businesses.
Those That Do Founder and Director, Ben Walker, said the new name and brand refresh was in direct response to the growing demand from clients for more immediacy, bravery and tangible impact in their campaigns.
“Since our


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.