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posted on Sep. 11, 2025 at 9:00 amSep 11, 2025

Switz, We Are Social share the ‘most trusted choice’ for school lunches

posted on Sep. 11, 2025 at 9:00 amSep 11, 2025

The Switz campaign showcased a variety of real-life mums – from those who love styling uniforms, to the ones focused on academics, to those simply counting down to a quieter house – each with her own way of doing things.

Switz Socialize We Are Social

Switz, a prominent player in the global baked goods industry, has partnered with We Are Social (formerly Socialize) to launch its latest back-to-school campaign, spotlighting the brand’s popular tortilla range as the hero choice for back-to-school meals.

The campaign celebrates the diversity of mums across the MENA region because while their parenting styles may differ, they all agree on one thing: Switz tortillas are the most trusted choice for school lunches.

To make the message truly relatable, Switz showcased a variety of real-life mom personas – from those who love styling uniforms, to the ones focused on academics, to those simply c

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Tags:Advertising back to school Campaign Children digital Instagram marketing mothers nutrition paid media recipes school lunches Snapchat social media Socialize Switz Switz tortillas The Goldmine Films TikTok We Are Social YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.