When Britannia set out to mark Onam in Dubai, the brand chose to bring the festival’s most cherished figure to life. With its “Good Day with Mahabali” activation, Good Day biscuits transformed the legend of King Mahabali into a living presence on the city’s streets who interacted and shared the biscuits with passers-by for a good day.
Onam celebrations in the UAE have grown from being a community festival into a multicultural event that resonates widely. Britannia Good Day tapped into this context with a simple but powerful idea: make Mahabali real and spread smiles through biscuits. The aim was to turn everyday encounters into memorable moments while reinforcing the brand’s promise
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