Rita Boulous on the Egypt advertising industry’s adoption of AI.
The interest, obsession even, in Artificial Intelligence (AI) is very real. This is as true in Egypt as it is elsewhere in the world. Still, even if we are in the early stages of adoption and development in the advertising sector, we have an opportunity to leapfrog. Clients are eager to explore and test the potential of these technologies.
Who wouldn’t when you consider the promise of greater efficiency and better business outcomes? While some may view AI as merely ‘optimisation on steroids’, its potential extends well beyond that. It procures deep consum
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