A colleague of mine recently shared a set of photos from his supermarket visit. Every corner was plastered with the annual marketing spectacle called ‘Back to School.’ My social feeds and the expensive, strategically located billboards across town weren’t any different either.
Sadly though, I couldn’t tell one brand from another. Even for someone in advertising, it was impossible to distinguish them. They all had the same messages, the same visuals, the same offers.
That’s a shame. Back-to-School is one of the few cultural moments that genuinely resonates here. From a marketing perspective. It’s not as significant as Ramadan, but significant nevertheless. There’s a treasure trove
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