In today’s digital landscape, brands seem obsessed with chasing the next viral video. This constant pursuit often produces campaigns that are visually cluttered and creatively shallow. The focus on flashy content results in an overwhelming barrage of video adverts, with messages blending into an endless scroll of sameness. Yet true memorability isn’t just what appears on the screen; it’s the impression that lingers when the screen goes dark.
Many iconic campaigns endure not only for their visuals but for their sound. McDonald’s and Netflix, for example, became cultural icons through their distinctive audio branding. A recent case is British airline Jet2, whose campaign went viral not f
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