The media industry in the Middle East is changing at an unprecedented pace. Shaped by shifting consumer behaviours, platform disruption and a relentless push toward innovation, we are no longer just adapting, we are racing to anticipate. And with AI transforming how we work, the pace of change is no longer linear – it’s exponential. What felt cutting-edge six months ago can feel outdated today.In this environment, staying ahead is no longer about reacting quickly; it’s about being future-fit – ready before the wave even hits.
In my experience, the best-performing teams aren’t just the fastest, they are the most prepared. They don’t rely solely on instinct or legacy experience; they cons
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