Eleni Kitra, Executive Director, The Advertising Business Group (ABG), Middle East.Across the Middle East, women in advertising are navigating a dynamic intersection of personal growth and collective transformation.
As individuals, we are more ambitious, self-aware, and skilled than ever before. As an industry, we are increasingly vocal about diversity, equity, and inclusion. Yet the question remains: How do we bridge the gap between the empowered individual and meaningful industry-wide change?
The answer lies in shifting our mindset from aspiration to action. From climbing the ladder alone to redesigning the ladder for others. From self-development to ecosystem transformation.
Leading the shift from empowerment to action
Over the last two decades, I’ve had the p
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
