From left, Frances Bonifacio, Head of Strategy & Director of HR at Serviceplan Arabia; and Sara Eid, Regional Creative Director at Serviceplan Arabia.Here’s a candid discussion between Serviceplan Arabia’s Regional Creative Director Sara Eid, and the Head of Strategy and Director of HR Frances Bonifacio about women in leadership, the value of genuine support and the realities of forging paths in the creative industry.
Bonifacio introduces Eid
Frances Bonifacio: I’d heard plenty about Sara before she joined us. “You’ll love her energy, her authenticity and her grounded creativity,” they said. “She just gets it.” Still, none of their hype prepared me for the whirlwind of feisty brilliance that shook my hand that warm Friday afternoon. The woman I met holds so much reverence for her craft. Something about her non-nonsense n
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