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Anup Oommen
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Diriyah Company, SRMG ink MoU to enhance media collaboration

Anup Oommen
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This first-of-its-kind collaboration between Diriyah Company and SRMG spans four key areas: corporate and media communications; events, exhibitions, conferences and visits; data and expertise exchange, and knowledge transfer; as well as joint training programmes, activities and initiatives.

From left, Jomana Al-Rashid, CEO of SRMG, and Jerry Inzerillo, Group CEO of Diriyah Company.From left, Jomana Al-Rashid, CEO of SRMG, and Jerry Inzerillo, Group CEO of Diriyah Company.

Diriyah Company has signed a strategic memorandum of understanding (MoU) with the Saudi Research and Media Group (SRMG) to expand collaboration in the media sector and deliver innovative projects and initiatives that further solidify Diriyah’s standing as a global destination of historical and cultural significance.
The agreement also aims to amplify cultural and national narratives, reaching audiences both within the Kingdom and across international markets.
The milestone agreement aims to set the stage for closer cooperation in media, marketing, and cultural content, with a dedicated joint team to be established to develop initiatives that reflect the shared vision and ambitions of both


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Tags:analytical storytellingcontentcultural contentCultureDestination marketingdigital capabilitiesDiriyah CompanyDiversityeditorial insightglobal destinationheritageinnovationJerry InzerilloJomana Al-RashidJournalismjournalistic coveragemarketingmediaMedia and Innovation Districtnational narrativesReachSaudi Research and Media GroupSRMGtradition
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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