Maya Sarji, Founder and CEO, SpeakHow often have you run into someone after many years and not recognised them at first? Many times, or perhaps most times, and this could be due to various reasons: Their hairstyle might have changed, they may have lost a little weight here and there, aged a bit perhaps? Or it could simply be your own memory of a brand has more holes than Swiss cheese!
When you do start talking to that person however, it all starts coming back to you. You know why? It’s your memory recognising and processing their vocal patterns – their voice, the way they speak, their choice of words, syntax, tone, inflection, emotional expression and many other factors.
Research suggests that voices are highly distinctive,
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