5th Element’s Sara Hamaideh shares how social-first campaigns are driving trust, value and billion-dollar exits. (Image source: Rhode’s instagram)
We used to think of campaigns as singular, well-defined launches. The big idea came first, followed by a carefully structured plan: a hero visual, a strong copy line, a timeline of deliverables. Media teams did their magic. The ad went live. Social media? It got the leftovers. Fast forward to 2025, that entire approach has flipped.
Today, social media is not the final stop, it’s the first spark. It’s where the brand is born in the minds of the audience. It’s where th
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