Home Centre has revealed the results of its connected TV (CTV) advertising Ramadan 2025 campaign in partnership with ThePubverse by ArabyAds.
The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home.
As part of its Ramadan strategy, Home Centre leveraged ThePubverse’s exclusive home-screen placements on LG Connected TVs, delivering precise targeting and full-screen visibility to a premium female audience segment.
“We are committed to digital innovations. That’s exactly why we invested in Connected TV advertising and partnered with ThePubverse by ArabyAds,”
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