The influencer marketing landscape is experiencing a seismic shift as virtual influencers emerge from the digital realm to capture millions of followers and lucrative brand partnerships. With 58 per cent of people in the US following at least one virtual influencer, these computer-generated characters are no longer a futuristic concept – they’re reshaping how brands connect with audiences.
The new digital stars
Virtual influencers are entirely computer-generated characters created using artificial intelligence, CGI, and advanced animation technologies. Unlike their human counterparts, these digital personalities exist solely in the virtual space, yet they maintain active social media pre
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