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Anup Oommen
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Alkimi brings billions in ad spend on-chain to fix broken ad ecosystem

Anup Oommen
posted on

The Alkimi ad platform – already partnering with brands such as Amazon's AWS, TikTok, Polestar and Currys – exposes where spend was lost, bringing transparency, reduced fees and accelerated payments to digital ads.

Powered by Sui’s high-performance blockchain, Alkimi infrastructure will also be able to unlock future opportunities for data monetisation, from licensing models to AdFi innovations. Powered by Sui’s high-performance blockchain, Alkimi infrastructure will also be able to unlock future opportunities for data monetisation, from licensing models to AdFi innovations. 

Decentralised ad platform Alkimi has partnered with Sui, a blockchain built for mass adoption, to bring billions of dollars in digital advertising revenue on-chain.

Intending to fix a broken ad ecosystem, Alkimi’s platform removes opaque intermediaries from the advertising supply chain, redirecting value directly between advertisers and publishers.

The ad platform – which is already seeing mainstream adoption of ad spend on blockchain through brands such as Amazon’s AWS, TikTok, Polestar and Currys – exposes where spend was previously lost, bringing transparency, reduced fees and accelerated payments to the digital advertising landscape.

The partnership sees Alkimi adopt the fu


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Tags:accelerated paymentsAdFiadtechadvertisersAdvertisingadvertising financeadvertising paymentsadvertising supply chainAlkimiAWSBen PutleyBlockchainbroken ad ecosystemChristian ThompsonCurrysdata monetisationdigital advertisinginnovationslicensing modelsMysten-created technologiesNautiluson-chain digital advertisingPolestarPublishersreduced advertising feesSealSuiTikToktransparencyWalrus
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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