The Rally Jameel 'Driven By Her' campaign emphasised Saudi Arabia’s significant strides in women’s empowerment, endurance and cultural pride across the globe.Jameel Motorsport – part of Abdul Latif Jameel Motors, the authorised distributor of Toyota vehicles in Saudi Arabia since 1955 – has captured global attention through its international media campaign showcasing Rally Jameel, the first women-only navigational rally in the Middle East.
Leveraging prime advertising locations worldwide, the Rally Jameel ‘Driven By Her’ campaign emphasised Saudi Arabia’s significant strides in women’s empowerment, endurance and cultural pride across the GCC region, taking messages from Saudi Arabia’s Tabuk to New York’s Times Square and from Jordan’s historic Petra to London’s Piccadilly Circus. The campaign was seen across Germany, France, the UK, the US
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Tags:Abdul Latif Jameel MotorsAdvertisingAlQassimAlUlaCampaigncost efficiencycreative campaignDriven By HerEngagementfemale audiencesfirst women-only navigational rally in the Middle EastFranceGermanyHailimpressionsintegrated media campaignJameel MotorsportKSAmarketingMediaplus Middle EastMunir KhojaOmanPetraRally JameelSaudi ArabiaServiceplan ArabiaSnapchatsocial mediaSouth Africasuccess metricsTabukthe UAEthe UKthe USThe WorkTikTokToyotaunique users
