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Campaign Middle East
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Hiba Faisal
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The platform updates you need to know from July

Hiba Faisal
posted on

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from July. Here are the key highlights:

platform-updates-july

Campaign Middle East rounds up the latest platform updates from July.

Here are the key highlights:

YouTube:

At Cannes, YouTube CEO Neal Mohan announced that Veo 3 would be coming to Shorts this summer. Veo, Google Deepmind’s video generation model, allows users to create AI-generated backgrounds and video clips for Shorts.

YouTube also announced the availability of open call, a new feature powered by YouTube BrandConnect  for select advertisers. The feature allows brands to discover and partner with creators at scale by publishing a creative brief with campaign details. Once live, creators can proactively respond with video content for the campaign.

This month, YouTube also highl


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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