A few weeks ago, I received an email from a senior director at a UK-based PR agency. They were reaching out on behalf of a major client looking for regional support across the UAE and Saudi Arabia. Naturally, I was curious: how did they come across us? I assumed it might be through recommendations from our clients in the region or perhaps one of the articles we’d published in the local media. The answer was quite unexpected: apparently, the agency had asked ChatGPT to recommend a PR agency in the Middle East, and our name came up. It was a surprising but welcome reminder of how visibility is shifting in the age of AI.
I was also pleased because this case validated the scenario we’ve been
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