A still from It's A Different Kind Of Love by Volkswagen Middle East.Volkswagen Middle East has launched a full-funnel campaign to position its SUV lineup not just as vehicles, but as reliable companions that anchor emotional moments in their owners’ lives.
Creatively developed in partnership with Cheil and produced by Create Production, the campaign builds on the insight that Volkswagen Middle East’s audience tend to live beyond convention. Answering the brief to showcase the versatility of Volkswagen SUVs, the campaign aimed to convey a clear message: regardless of your interests or activities, Volkswagen has an SUV tailored to provide comfort and confidence on every journey.
“We understand that love can manifest in many forms, with everyone experiencing
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