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posted on Jul. 23, 2025 at 1:00 pmJul 24, 2025

Sharaf DG campaign goes ‘all-out’ to thank customers and celebrate 20 years

posted on Jul. 23, 2025 at 1:00 pmJul 24, 2025

The Sharaf DG 360-degree campaign included surprise mall activations, digital takeovers, newspaper ads, influencer-led social media buzz, bank collaborations, as well as online and subscription offers.

Sharaf DG omnichannel integrated 360 degree marketing campaign

Sharaf DG – one of the leading electronic retailers in the Middle East with presence in the UAE, Oman, Bahrain, Egypt and Saudi Arabia – has revealed an omnichannel marketing campaign to mark its 20th anniversary in the region.

Through the campaign – which included everything from surprise mall activations, digital takeovers, newspaper ads, influencer-led social media buzz, bank collaborations, as well as exclusive online offers and subscription offers – the brand aimed to “go all out” to thank its customers and reaffirm its future-forward focus in the region.

The ambitious, emotion-first marketing campaign was launched across the UAE, Oman, Bahrain, Egypt, and for the first time

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Tags:360 degree campaign Bahrain bank collaborations BPG Group Brand loyalty customer love digital media digital takeovers discounts Egypt Engagement Inﬂuencer marketing integrated campaign mall activations marketing marketing campaign newspaper ads Oman online offers Reach Saudi Arabia Sharaf DG social media subscription offers UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.