Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
Simon Ornelis, a UAE-based Brand Director with expertise across telecom, FMCG, and retail, shares his perspective on selected ‘Work’ for July’s review section.
The LEGO Group: Build It With Him
A warm, meaningful idea rooted in a powerful truth: dads value time more than things. The emotional clarity is strong. I’d love to see it evolve into build-it-with-him kits or seasonal rituals. There’s a great opportunity to turn this into a memory-making platform that families look forward to year after
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