Jeep has launched a cinema campaign across Middle Eastern theaters to coincide with Jurassic World Rebirth’s theatrical release, marking the brand’s most extensive collaboration with the franchise to date.
Titled Jurassic Trail Rated, the campaign, booked through Starcom and facilitated by Motivate Val Morgan, capitalised on the film’s $318m global opening weekend.
The ad ran across premium cinema circuits in the UAE (VOX, Reel, CinemaCity) and Saudi Arabia (VOX, Reel, Muvi, AMC), allowing Jeep to capture peak audience excitement during the movie’s strongest performance period.
The 30-second spot showcases a Jeep Wrangler navigating prehistoric terrain while encountering se
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