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Anup Oommen
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Podcast: dentsu’s Tarek Daouk on the tech ‘friction’ and cultural ‘fusion’ needed

Anup Oommen
posted on

dentsu MENAT and Merkle SEMENAT's Tarek Daouk talks about critical changes that the industry is currently witnessing; how we need to differentiate within a highly competitive industry; and shares advice for the new generation of leaders taking up senior roles.

https://youtu.be/QUzZNDFkqHg

On the latest episode of Campaign Middle East’s On The Record podcast, Tarek Daouk, CEO, dentsu MENAT and President, Merkle SEMENAT, discusses the importance of embracing the ‘friction’ of technological advances and calls for its ‘fusion’ with cultural insights within the brand and marketing industry.

Daouk talks about critical changes that the industry is currently witnessing; how we need to differentiate within a highly competitive industry; and shares advice for the new generation of leaders taking up senior roles.

He also opens up about lessons that he’s learnt, which have stood the test of time, and key foundational principles and pillars to keep in mind


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Tags:AIAnup OommenArtificial IntelligenceBusiness growthCampaign Middle EastCMOsCommerceConsumer behaviourcreativitycultural insightsDentsuDentsu Creative CMO Surveydentsu MENATMerkleMerkle SEMENATOn The RecordpodcastTarek Daouktechologytransformationstrendsvideo podcast
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

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