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posted on Jul. 22, 2025 at 8:30 amJul 22, 2025

AI fatigue is real: Return of grit-based creativity

posted on Jul. 22, 2025 at 8:30 amJul 22, 2025

"We’ve relied too much on the ‘write prompt → generate content → post content’ cycle. When we do this, we lose originality and our original voice," says Ahmad Numan, Director of Marketing and Corporate Comms at RAKEZ.

Ahmad Numan, Director of Marketing and Corporate Communications at RAKEZ on AI fatigue

Ahmad Numan, Director of Marketing and Corporate Communications at RAKEZ

Artificial intelligence (AI) fatigue is setting in. Individuals and organisations are feeling it. Because AI is no longer just about keeping up with the latest tools – it’s become a danger area where ‘sameness’ is everywhere you look.

As AI floods the internet with content, much of what we read and watch is starting to feel strangely repetitive. The promise of endless efficiency has created too much content that feels both generic and soulless.

This in turn has a negative effect on your audience. And that’s the focus of this article – the problem of putting out content that’s so clean and overly polished that the audience sees right through it. They can sense there is no

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Tags:Ahmad Numan AI AI content AI efficiency AI-generated work Artificial Intelligence audiences authenticity Brand Focus BrandFocus creative thinking creativity how to write with AI human-generated content prompts RAKEZ Ras Al Khaimah Economic Zone strategic thinking use AI smarter Writing

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.