Henkel Consumer Brands launched the Schwarzkopf Gliss range in GCC markets, marking a significant regional push for the haircare label. The brand hosted an immersive event at Dubai’s Bvlgari Resort, combining influencer engagement with interactive experiences designed to highlight its R&D credentials.
The event brought together beauty influencers, media, and distribution partners from across the GCC, Egypt, and the Levant. Designed with engagement in mind, it featured a live “Gliss Lab” with Henkel R&D experts, strand-strength demos, professional styling booths, and other content-friendly touchpoints – all aimed at showcasing the science behind the Schwarzkopf Gliss Ultimate Repair
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
