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Campaign Middle East
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Hiba Faisal
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With Nadine Njeim as the face, Henkel Consumer Brands debuts haircare line in the Middle East

Hiba Faisal
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Schwarzkopf Gliss debuts in the GCC through an immersive, influencer-led activation spotlighting beauty tech and localisation.

With Nadine Njeim as ambassador, Henkel Consumer Brands debuts haircare line through an influencer-led activation.

Henkel Consumer Brands launched the Schwarzkopf Gliss range in GCC markets, marking a significant regional push for the haircare label. The brand hosted an immersive event at Dubai’s Bvlgari Resort, combining influencer engagement with interactive experiences designed to highlight its R&D credentials.

The event brought together beauty influencers, media, and distribution partners from across the GCC, Egypt, and the Levant. Designed with engagement in mind, it featured a live “Gliss Lab” with Henkel R&D experts, strand-strength demos, professional styling booths, and other content-friendly touchpoints – all aimed at showcasing the science behind the Schwarzkopf Gliss Ultimate Repair


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Tags:Henkel Consumer BrandsInfluencer marketingMohamed EltonsyNadine Njeim
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
All posts byHiba Faisal

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