Cicero and Bernay’s Tariq Al Sharabi shares news, views and trends from across the spectrum in this month’s Matter of Fact.
In the rush to embrace artificial intelligence (AI), some brands confuse technology with creativity, substituting machine mechanics for human insight. These approaches leave brands with shiny, shareable campaigns that fail to make a lasting impression. If AI drives the idea, originality drowns in sameness. Consider Coca-Cola’s 2024 AI-generated holiday advert, a remake of its iconic ‘Holidays Are Coming’ commercial. Despite its glossy animation, audiences and critics labelled it a ‘cree
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