Raising Cane’s is spotlighting its speedy service with a new campaign that embraces quick cuts, cheeky tone and some dramatic flair – all in under 30 seconds.
Titled Chicken Fingers in a Snap, the campaign plays up what the brand calls its defining trait: food that’s faster than a first date, a selfie session or even figuring out where to sit. Built around a trio of short digital films, the campaign keeps the premise simple and the execution tight, using humour and visual interruption to drive home the message.
Each film captures a familiar moment – a drive-through selfie, the beginning of a first date between a couple, a group walking to their table – only to be disrupted by
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