The conversation du jour in brand and advertising circles is, once again, either the reality of hold-co’s retrenchments or the impending fear of them.
In the timespan of my career, this has been the third major industry shake-up. The first time was in the very late eighties, the second was the almighty so-called ‘sub-prime’ scare of 2008. This one, however, comes turbocharged with the work-from-home (WFH) trend which has all but destroyed company culture.
But that’s small fry, I think, compared to the twin afterburners which have well and truly kicked in: social media and already pathetic margins being squeezed into atomic particles.
Net result? The quarter-masters are now lead
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