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Hiba Faisal
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The platform updates you need to know from June

Hiba Faisal
posted on

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from June. Here are the key highlights:

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from June. Here are the key highlights:

Campaign Middle East rounds up the latest platform updates on social media,  content and streaming platforms from June.

Here are the key highlights:

YouTube:

YouTube announced several new features for advertisers at Google Marketing Live, focusing on enhanced shopping experiences and creator collaborations.

The Masthead placement on mobile is now shoppable, allowing brands to drive discovery, website traffic, and conversions by showcasing new products or key moments in YouTube’s most prominent ad slot.

YouTube is also helping brands with managing creator partnerships within Google Ads. The new central hub allows advertisers to manage existing relationships, discover new creators, an


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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