WithFeeling partnered with Your Bazaar to craft a sonic identity that stood out in the crowded UAE e-commerce space – something vibrant, cross-cultural and unmissable on radio.
The brief was simple: make it memorable. But in a market as diverse as the UAE, where multiple languages and listening habits collide, familiarity was key. So, WithFeeling did something unexpected: they reimagined the most recognisable melody in the world.
By adapting the final phrase of ‘Happy Birthday’ – which is out of copyright – WithFeeling matched the brand’s six-syllable name – ‘your-baz-aar-dot-ae’ – to a tune everyone knows. The result was a jingle that felt instantly familiar yet cleverly fresh.
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