As we look to the future of marketing, it’s time to move past the noise and anchor the conversation in three interconnected pillars: people, process and purpose, says Property Finder’s Sevgi Gur.
We’re living through one of the most profound transformations in marketing – on par with the rise of digital. What makes it both exhilarating and unnerving is the pace. The rules are being rewritten in real time, and the tools we rely on are evolving faster than most organisations can keep up with.
But here’s the thing – marketers were never meant to play it safe. Our role has always been to make sense of complexity
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