Palak Mehta, Communications Director, HAVAS Red Middle East.A few months ago, social feeds overflowed with selfies re-imagined as dreamy Studio Ghibli cartoons. Millions of people produced and shared these images in hours, without design teams or media budgets. That ‘Ghiblification’ wave showed how culture moves at a pace traditional workflows cannot match.
For communicators, the question is no longer whether artificial intelligence (AI) matters, but how fast we can fold it into the craft without letting go of human intelligence that makes ideas resonate.
PR has always thrived on spotting tension, shaping narrative and delivering relevance in real time. What has changed is the gap between the spark of an idea and the moment it reaches an aud
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
