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posted on Jul. 03, 2025 at 11:28 amJul 3, 2025

Do AI influencers resonate?

posted on Jul. 03, 2025 at 11:28 amJul 3, 2025

Leaders from Arabian Automobiles Company, Petromin Corporation, TBWA\RAAD, Socialize/We Are Social and Cicero & Bernay explore how AI influencers are shaping a new era of authentic and relatable marketing.

Leaders from Arabian Automobiles Company, Petromin Corporation, TBWA\RAAD, Socialize/We Are Social and Cicero & Bernay explore how AI influencers are shaping a new era of authentic and relatable marketing.
Forget everything you thought you knew about influencers. Turns out, brands are leaning into ones that don’t drink matcha, go on sponsored retreats, and don’t even exist – at least not in the traditional sense.
In today’s digital-first landscape, some of the most compelling brand voices aren’t human at all. They’re virtual, coded brand ambassadors.
Welcome to the age of the AI influencer – where storytellin

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Tags:AI influencers Akanksha Goel Arabian Automobiles Company (AAC)authenticity Brand ambassador branding brands campaign tools Cicero & Bernay community community engagement consumer demand Content creation cultural sharpness cultural storytelling data-driven insights empathetic narratives first-party data Hussein M. Dajani hyper-local Inﬂuencer marketing IP marketing Mousa Nimer Nizar Malaeb Petromin Corporation relatable brand ambassadors resonant messaging Socialize/We Are Social?storytelling TBWA\Raad Tony Kayouka trends

the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.