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Media faces to watch 2016 Part I

Campaign recently profiled 22 of the most promising and talented individuals aged 30 or under in the advertising industry. Now it’s the turn of 22 young professionals working in the region’s media agencies. Busy mining data, planning and formulating strategy, all have a unique angle on what media means today

Sandra Essa 28, Digital planning manager PHD

When PHD is Campaign’s media agency of the year, it’s hard to pick one star. Yet here she is. A manager in digital planning, Essa took to marketing straight after graduating with a degree in advertising and PR from Stockholm University. Born and raised in Sweden to Syrian parents, she spent her entire childhood obsessed with all


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