RIMOWA launches debut CTV campaign in the UAE. In partnership with Spark Foundry and ThePubverse by ArabyAds, RIMOWA, a global premium luggage brand, has launched its first premium Connected TV (CTV) campaign in the UAE.
The campaign debuts across LG’s Home Screen environment, designed to reach high-net-worth individuals with high-impact Roadblocks and native display formats.
This strategic media launch marks RIMOWA’s entry into full-screen CTV storytelling in the region. RIMOWA claims the move aims to be a continuation of its exploration into purposeful travel, personal evolution, and the pursuit of progress.
The campaign’s creatives feature global celebrities such as Lewis Hamilton, Jay Chou, and Rose, which aims to support the brand’s modern relevance and luxury edge.
“With RIMOWA, the goal wasn’t just visibility, it was intention,” said Fred Rizkallah, Senior Director of Business Development at ThePubverse “We worked closely with Spark Foundry to create a Connected TV experience that feels considered, not intrusive, one that reflects the quiet confidence of a brand built on quality and purpose.”
Targeting parameters include viewers of luxury sports and travel content, heavy streamers, and owners of 60-inch+ LG TVs. The ad placements were curated to align with affluent audience segments using LG’s ACR data, reaching users who opt into premium content experiences and ad-free services.
“This campaign meets audiences where they are, but more importantly, in a way that respects how they think and live,” Rizkallah said.
The campaign features a mix of LG CTV Roadblocks, owning the entire screen during peak exposure times, and native run-of-site placements that maintain sustained visibility in high-end digital environments.
“Connected TV gives us a rare opportunity to tell meaningful stories in the spaces where people are most relaxed and receptive,” said Rand El Ghoussaini, Media Manager at Spark Foundry. “With RIMOWA and ThePubverse, we created an experience that mirrors the brand’s essence: thoughtful, refined, and built to resonate with today’s luxury-minded audience.”
This latest instalment aims to reflect RIMOWA’s ongoing commitment to craftsmanship, individuality, and the stories that emerge from movement.
